Wave 4 CalSavers Educational Marketing Campaign - Digital Toolkit
Campaign Runs from February through June 2025
This digital toolkit is designed to help you share information to newly eligible employers with 1-4 employees about CalSavers, California’s retirement savings program for workers who do not currently have a way to save at work.
In 2022, California expanded the CalSavers mandate through SB 1126 to include employers with at least one employee. Business owners with 1-4 employees in California must register and facilitate CalSavers by December 31, 2025, if they do not offer a qualified retirement plan for their employees, or face penalties.
We’re asking for your help in a few key ways to ensure employers are informed and prepared. Additional materials can be found in our standard digital toolkit.
- Spread the Word: Share the email blast, employer flyer and employer toolkit with your members to raise awareness about the CalSavers mandate and upcoming deadline.
- Engage on Social Media: Use our ready-to-share social media posts to amplify this message across your channels and encourage early registration.
- Host Educational Webinars: Partner with us to provide your members with critical information and answer their questions directly. Contact our outreach team at CalSavers@treasurer.ca.gov to schedule a dedicated session, or share the links to our weekly public employer educational webinars with your members:
[Email Blast] [Employer Flyer] [Employer Toolkit]
Regions and Campaign Dates
| Region | Campaign Date | Counties |
|---|---|---|
| NorCal/Central | February 1 - 21, 2025 | Alpine, Amador, Butte, Calaveras, Colusa, Del Norte, El Dorado, Fresno, Glenn, Humboldt, Inyo, Kings, Lake, Lassen, Madera, Mariposa, Mendocino, Merced, Modoc, Mono, Monterey, Nevada, Placer, Plumas, Sacramento, San Benito, San Joaquin, Santa Cruz, Shasta, Sierra, Siskiyou, Stanislaus, Sutter, Tehama, Trinity, Tulare, Tuolumne, Yolo, and Yuba |
| Bay Area | February 23 - March 21, 2025 | Alameda, Contra Costa, Marin, Napa, San Francisco, San Mateo, Santa Clara, Solano, and Sonoma |
| SoCal | March 23 - May 9, 2025 | San Diego, Imperial, San Bernardino, Riverside, Orange, San Luis Obispo, Santa Barbara, Ventura, and Kern |
| Los Angeles | May 11 - June 27, 2025 | Los Angeles |